Although it may be a hushed-up topic for some, women who now require incontinence aids may be able to think their way through the situation according to new research from Loyola University Health System.

Over two weeks, a group of older adults with an average age of 62 were taught cognitive therapy along with visualization and relaxation exercises, and the scientists said a majority reported improved bladder control.

"Today, I am 98 percent free of leakage," after dealing with the condition for nine years reported one of the patients, Anna Raisor. "The therapy has allowed me to successfully recognize the link between my brain and bladder to manage my incontinence and remain virtually accident-free."

The data may have been more subdued, as average urge incontinence events were reduced by two-thirds, but lead investigator Dr Mary Pat FitzGerald says the positive results may be indicative of the "vital role" of cognitive therapy.

For those who may not be at their preferred weight, diet and exercise may help alleviate some symptoms of incontinence according to a University of California San Francisco study who found that obesity may cause some symptoms.